Today I am going to talk about how your company can benefit from hiring our military veterans and having a veteran friendly program at your company. One of your greatest company assets is your employees. I know you want great employees who give you their best and communicate well with your customers.
Sometimes finding cream of the crop employees is hard and takes a lot of work. I am going to go ahead and say that some of the very best employees are military veterans. They have a strong work ethic; they are disciplined, detail-oriented, they adapt to any situation or environment. Hiring a veteran brings strong leadership to your company and is just smart business.
Now I'd like to take a minute to say my motivation for talking about this today is for a couple of reasons. First of all one of our goals at Florida GovCon is to help small businesses gain a competitive edge and succeed by providing the knowledge that can help you make better business decision concerning government contracting, technology, software, social media, marketing, and more. We want you to be able to take your business to the next level. So helping your business learn techniques to find and keep veteran employees will ensure you have a strong and reliable work force.
The other reason is because helping veterans is something I am passionate about. After serving 11 years in the military and getting out of the Marines with a good conduct discharge I thought transition would be really easy. What I found out was there are challenges with finding a good company, and more importantly one that is the right fit. Sometimes there is a communication gap that is hard to get across due to terminology or even the "I vs team" issue. Even after finding a job it can be a real struggle and it might not last if it's not the right fit. There really needs to be a level of understanding and respect for what our military veterans have been through.
Keep this in mind when thinking about hiring a veteran. Many go in at an early age and spend their life serving their country. They work their way up taking on enormous responsibilities. Think about some of the things they are responsible for: attack and support aircraft, hundreds of troops, deploying units around the world, protecting the nation. I could go on and on but I won't. In the military you unit, your team is your family. They are like your brothers and sisters. Now think about your company and all the things that you are responsible for.
So these days I do everything I can to help transitioning veterans make a smooth transition. I help with resumes, coaching, networking and introductions. I volunteer at Project Transition USA to help teach monthly classes to transitioning veterans on how to use LinkedIn to create a brand, network, and find a job. I am a student Veteran mentor for the University of South Florida and a couple other veteran mentoring websites.
I want the veterans to find you I want to introduce them to you. Are you veteran friendly? Do you have a reputation for hiring veterans? Have you made it easy for veterans to find you?
How do you get these highly motivated, dedicated, and skilled veterans to join your company, and how do you keep them? That is what we are here to talk about today.
Another exciting thing I just wanted to throw in there is how awesome it is for the last episode of this series not only to be about helping you find the veterans and them finding you but it is also International Podcast Day! I love podcasting, I love helping veterans, and I love helping small businesses. Podcasting gives me the ability to talk about the things I love and to help others succeed at the same time. So for International Podcast day why don't you help someone too and share this podcast with them. FloridaGovCon.com
So let me answer those questions attracting veterans!
First of all you want to be completely clear about the fact that you support and are interested in hiring veterans. You can add something about this on your website. A great thing to do is have a dedicated page or sub-domain where the information is veteran specific. You can talk about your goals of hiring veterans, you can have testimonials from currently employed veterans, you can highlight jobs available that would be a good fit for veterans, use words like leadership, challenge, team, and career. Having a dedicated page or sub-domain allows you to market directly to veterans and you can use a special URL even using the word veteran. Also on your website be sure to publish your mission statement and core values. This is something veterans understand as they are mission oriented and they will feel more at ease knowing what you stand for. Use military friendly language on your website, let them know about career paths, opportunities for promotion, team events, and that their family is also important to you.
Highlight your current veterans workforce! If you already have military veterans that are employees you can introduce them to potential new veteran candidates. Let them know there is someone that understands them and that will show them the ropes. Have an employee veteran be part of the interview process for veteran candidates. You can mention employee veterans, their branch of service, and how your company has benefited from hiring them. Let veteran candidates know that your company takes a special interest in helping veterans transition from the military to the corporate workplace.
Educate your recruiters to target veterans and change the recruitment process to meet the goal of recruiting veterans. Highlight jobs already identified as a good fit for veterans. Have your recruiters explain why the veteran would be a good fit and how they could be successful in the position. Remember your job descriptions need to be translated into language that veterans can understand and match up with skills they had when serving in the military. You or your recruiters need to be skilled at gauging a veterans proficiency from their resumes. Many recruiters may not be able to translate military skills to a corporate job.
The resumes of many skilled veterans may not make it through your application tracking system if you have one. It should be setup to additionally recognize military related keywords. If possible in your applicant tracking system the resume could even be tagged to separate veteran resumes from the rest of them so a dedicated veteran recruiter can review them. Your recruiters may have to probe for the veterans accomplishments, collateral duties, awards and recognition to figure out if they are a fit for your company and how their experience can add value to your company. Remember they have been trained in a team environment where everything is we and not I so they are not used to talking about themselves or their achievements. It may take multiple rounds of open-ended questions, solid listening skills, and patience.
To be veteran friendly don't just stop at the recruiters. Ensure you educate your employees about the importance of hiring veterans as well. You could even have a training program for your non-military employees. They can learn about the military community and what they bring to the table.
Once you have hired a military veteran match them up with a mentor, preferably also a veteran, who can show them the ropes of your company. The mentor will make the transition from military to regular life much smoother, and your new hire will feel like the company cares about their growth.
Start the team building right away. On the veteran's first day have the mentor show the veteran around and meet the teams and have lunch with the veteran. Introduce the veteran to the chain of command. Go over benefits, policies and procedures, dates for evaluations, career paths and timeline.
So with this information do what you can to make your company military-friendly and be a motivator for military veterans. Watch their leadership and dedication help transform and move your company forward!
And don’t forget to use your social medial accounts to spread the word about your company's veteran opportunities, veteran friendly program, and your love for veterans and our country.
You can mention FloridaGovCon.com and International Podcast Day too!
Next week Jenny will be starting and is excited to bring you a new series about pricing strategies.
I hope that you have enjoyed this podcast and I hope you enjoy this series.
FloridaGovCon.com is brought to you by Solvabilty. If you have questions or want to learn more about what we can offer you go to Solvability.com and click on contact. There you can request a free system assessment. Thank you for listening and let me know how I can help you?
I imagine your company provides great value to your customers. The product or service you provide may help them do amazing things or accomplish their mission in a timely manner. That has to make you feel really good. But wouldn't you like to help even more people, and grow your business at the same time.
I am Pete Blum and today I am going to talk about Small Business Marketing and how you should be using technology tools to market your business by communicating the value of your product or service so you can reach new customers. What I will cover in this episode is Social Media Marketing, Leadpages, Meetup Groups, Podcasting, and SEO.
First let's just talk about where to find your customer. Today almost everyone uses some form of social media. In previous episodes we have talked in detail about LinkedIn, Facebook, and Twitter. I also mentioned Periscope, Snapchat, and Instagram. Also let's not forget all the various apps for listening to podcasts like iTunes, Podbean, Google Play, Stitcher, and more. You want to get the message about your product or service out there on all of these places so you can reach new and existing customers with your latest and greatest offer. Your business may only have a marketing person and not a marketing team. By leveraging social media you can get in front customers mostly for free and get them to come to your website or your business.
The best way to catch your customers attention on social media is with content. You can create well thought out messages to post, you can create eye catching images, you can give spreadsheets or documents, and you can give educational or promotional videos. You can share these things with your audience on your social profiles, pages, and groups.
For new promotions you can share 2 or 3 times in a day. For ongoing promotions at least once a day but don't overdo it. No one wants to be spammed continuously by promotions. Also have more than one content type for each promotion so you can change it up and give your customers something new.
Most of the social media platforms have some sort of analytics that can help you determine what content you have that is working best. For example Facebook Audience Insights will tell you statistics on age, gender, relationship status, education level, job title, location, and more. Additionally with Facebook Reactions you can see how many people have liked, loved, and been wowed by your content. You can see comments and who has shared your content.
With Twitter Analytics you can see the impressions and clicks from your tweets. Twitter impressions are different from tweets since impressions are actual interaction or engagement after your tweet has been posted.
Under Influencers you can see the top accounts that tweeted links to your content.
And of course with Google Analytics you can get even more great information. Google Analytics is a web analytics service that that tracks and reports website traffic. You can get statistics that will help you improve your SEO and marketing efforts. Google Analytics is now the most widely used web analytics service on the Internet. All you need to get started is a Google account.
You can set goals to help you move towards accomplishing your marketing deliverables. On the Admin page select "Goals" from the View column to track traffic to an opt-in, thank you, or confirmation page.
Next you can set up a campaign so that you can track your visitors based on links you specified in your goals. On the Google Analytics Campaign page you can track sessions, percentage of new sessions, new users.
You can also fine tune your Google Analytics to allow you to view all of your data based on certain specifications like location and lots of other choices by setting up Segments. To set up a segment you would go to your dashboard under reporting and click on "All Sessions" and then click the "New Segment" button. You can use Segments to compare one traffic type against another to see what is working best like your Facebook traffic compared to your Twitter traffic.
So I talked about content types including documents and spreadsheets. I also talked about page types like opt-in, thank you, or confirmation. Now I want to tie a lot of that together with what I think is one of the best tools out there for catching a customer's attention and getting them to email you for more information.
Leadpages is the top rated landing page builder that can help you generate leads and sales for your company on the web, in emails, using text messaging, and using your social media accounts.
The first thing I want to talk about is the features. One of the things that makes Leadpages great right out of the box is their excellent landing page templates that you can customize for your own company. They have hundreds of both free and premium templates that cover everything you need. Categories are launch, opt-in, webinar, sales, upsell-bonus, pre-cart, thank you, and other.
Editing a landing page is really simple. Just click and add your own text, company logo, images, and more. You have the ability to hide elements or entire sections if you do not need them. Recently Leadpages has stepped up even more in the template area by creating drag and drop templates that basically give you control over the whole thing. Way better than the standard templates if you ask me. I love the flexibility. They keep adding new drag and drop templates so this is where I go first now when starting a new lead page.
You can create some very appealing, eye-catching Leadpages that will really help you convert a lead into a customer. You can use the links to your Leadpages and put them all over social media or on you website. Another option is to link your domain name to Leadpages at which point your lead page is your website.
Leadpages has four different ways to strategically help you generate leads and sales. Leadpages and yes the company and the main feature have the same name. We talked about the pages you can create and the ease in which you can create them.
They also have:
Leadboxes which are links or images that you can put on your site. When someone clicks it, it will generate a pop-up box where they can provide their name and email address to opt-in to your list.
Leadlinks is a feature which allows you to create a link that someone can send out in their email autoresponder and when someone clicks it, it can automatically register them for your list or register them for a webinar without them having to fill in their details again.
Leaddigits is a feature that you can use to get people to text a certain number that they give you, like 33444. Then they text the word you tell them to text, like FREE. They get a message back saying to text their email address only and they will get the free thing you promised them. Then they get added to your email list and automatically get emailed whatever is that you are offering. For example, you are on stage at a conference and want to tell the entire crowd about your awesome promotion. You tell them if they want more information and they text the word BOOK to 33444 you will be sure to send them the information and they will be emailed a free ebook right away.
The entire process behind these features is to capture email addresses of potential leads and turn them into sales. Another part of the process is to entice your customer by offering something for free if they provide their name and email address. This is accomplished by lead magnets. You could setup lead magnets in advance like a checklist, spreadsheet, document, or ebook so that when you create a Leadpage Leadbox, Leadlink, or Leaddigits you can offer them something for free by choosing it from your lead magnet list.
Along with these features Leadpages has integrations for several email and CRM providers, a WordPress plugin, webinar integration for GoToWebinar and WebinarJam. Also LeadPages has a two-step opt-in process. The two-step opt-in process asks your lead to click on a link before they see your opt-in box where they would enter their name and email address to opt-in to your list. By having just one button that they click shows they are already interested and when the pop-up box comes up they are more than likely to enter their information as they have already said yes once by clicking the first time. Leadpages has statistics that switching from a one-step opt-in process to a two-step opt-in process can increase conversions around 30 percent.
Both the integrations and the two-step opt-in process I talked about are easy to setup and simple to add to your Leadpage or Leadbox.
Leadpages has three plans:
Standard for $37 a month if paid monthly, $25 a month if paid annually, and $17 a month if you pay for two years
Pro for $79 a month if paid monthly, $49 a month if paid annually, and $42 a month if you pay for two years
Advanced has no monthly plan and is $199 a month if paid annually, and $159 a month if you pay for two years
With Standard you have the functionality to create all the Leadpages and Leadboxes you want.
With Pro you additionally get Leadlinks and Leaddigits, access to affiliate programs, and A/B Split Testing.
The A/B Split Testing allows you to create two Leadpages for the same thing and it alternates using them so that you can determine what works better between the two. This helps you learn and improve on how you create your Leadpages.
The Advanced plan additionally gives you advanced integrations with CRM, 5 free Leadpages sub-accounts, 50 Extra Leaddigits Text-Messaging Campaigns, Free Leadpages Virtual Workshops, and a few other things.
Now about Meetup Groups, Meetup is the world's largest network of local groups with more than 9,000 groups to choose from.
Your first thought might be singles groups, camping, or something like that but Meetup is actually a good place to post your business event or training workshop. They have a category for "Career & Business" also a category for Education & Learning. Remember it is about finding people where they are at and bringing them to you or your website.
You can start a meetup group and then invite people to join. Others will find you based on searching key words and categories. Once you create a group you just go to your group and click "Schedule a Meetup".
Podcasting! I am sure you can tell by now this is something I enjoy, in fact I am passionate about it. I think to myself all the time what information can I provide that will really help people. I enjoy helping small businesses and I really enjoy helping veterans. Podcasting is a way to get a message out there to people who are interested in what you have to offer. But you don't just want to sell something you need to have a desire to educate and create value.
Podcasting fits right into your marketing plan. You can discuss promotions on your website, promote your social media accounts, tell the listens how you can help them and where to find you. One of the biggest benefits of podcasting is your listeners can be mobile, listen when they want and where they want, on the go.
If you wonder well how many people really listen to podcasts back in 2014 iTunes podcast subscriptions passed 1 billion, and that is just for iTunes. There are many other places where you can listen to podcasts, host podcasts, there are even paid podcasts out there. Paid podcasts are considered premium content.
If your company does not have a podcast you should consider one. It does require dedication. To keep your listeners and grow you need to consistently record based on you schedule. So if you say you are going to do a weekly podcast make sure it is weekly. You either have to make the time to manage and edit your podcast or you can source that out.
Now this is an area where I can help you out if you want a podcast but either don't know how to do it or have no desire to manage it. I can help you with a podcast launch or just the everyday management and editing of your podcast. If you need assistance go to FloridaGovCon.com and over to the right of the podcast episodes are links to the services I offer.
The last topic for this episode is SEO (search engine optimization). SEO really boils down to adding all the right key words to your website, your blog, your social media profiles and groups, and even to your podcast show notes so that you move up and stay in the first page of search results for your name or your business. When it comes to your website you could be using Go Daddy, WordPress, or something else. They all have some sort of basic SEO setting or a plugin where you can add keywords. For websites be sure to do it for every page, including filling in the description where available.
But don't stop there, follow, comment, and share on your social networks so that others do the same in return. You are building a relationship and the goal is to grow your business through social engagement. You could end up in a blog article or be a guest on a podcast just by being part of a social media community. All of this goes towards improving your SEO.
If marketing has been a challenge for you and you were looking for some direction I hope that today's episode has helped to give you some insight on where you can take steps to move forward and gain some new customers. If you need more information or want assistance implementing one of the things you learned about today you can contact me. I can offer services and training to assist you with your needs. Email me at firstname.lastname@example.org and let me know how I can help you!
I hope that you have enjoyed this podcast and I hope you enjoy this series. It will be published every Friday at noon.
Thank you for listening!
Last week in this series I talked about Office Productivity Applications and compared core applications for running your business. Well there are so many other business tools that could help you streamline and boost your business I wanted to take another episode and talk about several of them.
Today's episode I am talking to you about Small Business Productivity Tools.
There is a long list of productivity tools available but you may not know which ones to use or which ones will benefit your business the most. I will tell you about the ones I personally feel will benefit your company when it comes to things like training, team collaboration, and more. I have used many of these over time and currently still use some of them now. Most of these have an entirely free version as well as a free trial.
Let's start with Skype. Last week in episode 11 (Office Productivity Applications) I mentioned Skype for Business as a great tool available as part of Microsoft's Office 365. Well if your business does not use Office 365 but you still liked what you hear about Skype for Business and all of its features, like recording, then I have some good news. There is a way to use the free version and still be able to record your Skype session. First let me break down Skype for you as it may have grown up since you last heard about it or used it.
As you probably already know Skype lets you make free video calls and phone calls between two Skype users. But it does much more than that now. All you have to do is download the Skype app. Some of the things you can do are Skype to Skype voice or video calls, Group video calls, Instant messaging, Calling phone numbers of non-Skype users, Screen sharing, and Sending Files.
Calling other Skype users is free and the only time you have to pay is when you are calling someone who doesn't use Skype. The rates for calling a non-Skype user are about 1 cent a minute. This can end up being cheaper than a landline but there are a couple of things to keep in mind. Sometimes the call sound or video quality can vary and some countries do not allow calls to emergency services.
Skype Translate is a new feature that allows you to hear voice-to-voice translation for seven languages: English, French, German, Italian, Mandarin, Portuguese, and Spanish. An additional 50 languages are available for translation via instant message.
Skype Bots is something new and can be really useful! Bots are artificially intelligent programs that can do useful things like search for news, summarize webpages, and more. The new Bot button is located under your picture on the little tool bar that also has icons for home, call, and create a conversation, the +. The Bot icon looks like a robot head. You can click it to see a list of the bots available. Many of them are games but there are a few productivity tools like FreeBusy and Summarize. To get started with a bot click "Add to Contacts". You will get a message stating what the bot does and how to use it. I really like the Summarize bot! It is a great time saver. Say you're doing research on a new product, business, or client. You can paste a URL into the text box and hit enter and Summarize with give you a summary of the entire page. Excellent!
Skype Wi-Fi allows you to use Skype credit to pay for Wi-Fi hotspot access by downloading a smartphone app, logging into the hotspots, and paying for it with Skype credit.
There is now even Facebook integration with Skype so you can view your Facebook News Feed and log into Facebook Chat. To get started click "Sign in with Facebook" at the login screen down in the bottom right corner, or if you are logging in with your Skype ID there is an option to merge accounts that should show up under your name.
So about that recording thing I mentioned earlier. It is another tool that works hand in hand with Skype. It is called the MP3 Skype Recorder. It runs in the background and once installed will start recording as soon as you initiate a Skype call. The main features of MP3 Skype Recorder are automatic or manual recording capabilities, compact file format for mp3 files, and more. There is a free version and a Pro version.
Trello is another tool that I am a great fan of and I use it almost daily to organize my life. It makes an excellent project management tool for collaboration with the team or it can be as simple as managing lists and tasks.
There are three plans to choose from: Free, Business Class for $9.99 per user a month or Enterprise for $20.83 per user a month.
The Free plan gives you 1 power-up, a 10mb file attachment limit, and basic integration.
The Business Class plan gives you all free version options plus, unlimited power-ups, a 250mb file attachment limit, and collections to group and organize your team's boards.
The Enterprise plan gives you all Business Class options plus, onboarding with single sign on, intrusion detection, and lots of extra help from Trello like a dedicated Account Executive and priority email and phone support.
A Trello board is basically a web page containing lists laid out horizontally on the page so you can get a bird's eye view of your project. Each list contains cards (list items). Cards can be dragged and dropped onto other lists or reordered within lists based on a cards status. Let me give an example of how I use Trello.
I manage this podcast with Trello. I created lists titled launch, to be written, to be interviewed, to be recorded, to be edited, to be published, and published. As Jenny or I come up with an episode it is added to the list called to be written. From there I can just drag and drop it to the next list as progress is made on the episode. Any team member with access to Trello can see exactly where each episode is at.
The cards in a list can contain a description, links, checklists, images, attachments, colored labels, and notes from your other team members who have access to the board. You can have as many boards as you want. Besides the podcast board I have boards for summit, follow-up, to do, and more. Think about how you could use it for personal to-do lists or team projects You can also use Trello as a weekly planner, with a list for each day of the week.
There are Power-Ups to help your team meet business needs through various features and integration. There are Power-Ups for Custom Forms, Voting, SurveyMonkey, Google Drive, Dropbox, Twitter, Salesforce, and more.
Power Ups can be accessed from the sidebar menu by clicking Power-Ups. Teams can enable one Power-Up per board for free.
Take advantage of another great feature, Trello Templates. There are templates for event planning, freelance and consulting, publishing, recruiting, and software development. Just copy them to your account.
Eventbrite is the next tool I will talk about. It provides you with cost-effective event management software to help businesses organize and sell tickets to events online. Jenny and I have used Eventbrite for live webinars, our Florida GovCon Summit, and more. I like the ability to "copy" an event when creating a new one so all the settings are done already. You can also email attendees, create promotions or discount codes, create add on items for each event, and more. Events can be for a single date or you can have a multiple date event. Customers can pay online and be all set to go prior to the event.
Other things you can do are:
Publish to Facebook
Use a widget directly on your website to interact with Eventbrite
Create events in advance and set them to be active on a specific date
Create a waitlist
Also each event gives you a link that you can use that in email or on a web page
For you there are a few fees that go to Eventbrite. Free events are free for you as well. Paid events either get a percentage fee or a flat rate fee. Percent based events are 2.5% per ticket and flat rate based events are .99. There can also be a credit card processing fee depending on your selection. You can also set it up through PayPal.
GoToMeeting is of course a meeting tool that allows you to meet and collaborate with others from anywhere. You can connect to a meeting using a computer or with a paid plan using a mobile app on your phone. Besides the main window where you can watch or participate in a presentation there is also a chat window where you can type messages to the host or other participants.
There are four plans for GoToMeeting:
Free for up to 3 participants
Starter is $19 a month for up to 10 participants
Pro is $29 a month for up to 50 participants
Plus is $49 a month for up to 100 participants
There is also 30 day free pro trial if you want to take it for a test drive.
With the paid plans some additional things you get are a dial in conference line, HD video conferencing, a mobile apps, the ability to record meeting, and more.
GoToMeeting will meet most of your needs but if you need to talk to more people than that you can step up to GoToWebinar.
With GoToWebinar you can host larger events as it allows for more participants. There are four plans.
Starter is $89 a month for up to 100 participants
Pro is $199 a month for up to 500 participants
Plus is $429 a month for up to 2000 participants
Enterprise is for up to 5000 participants and you have to call them for a price
In addition to all the things you get with GoToMeeting you also get Polls, Handouts, Q&A, and more.
There is one more step up and this one is for in depth training.
GoToTraining helps you to more effectively train your team or organization. In addition to all the things you get with GoToWebinar you also get the ability to keep your attendees involved with in-session collaboration, breakout sessions for small groups, detailed analytics, and more. There are three plans.
Starter is $109 per organizer a month for up to 25 attendees
Pro is $159 per organizer a month for up to 50 attendees
Plus is $314 per organizer a month for up to 200 attendees
Our next tool is Acuity Scheduling. It acts like a personal assistant booking appointments with your customers on your schedule. Your customers can view your availability, select the date and time that works best for them and schedule themselves. Another great thing is say your customer is booking time for some personal coaching with you. Acuity can be set it up to take payments in advance so your customers can pay as part of the scheduling process. Customers can also cancel or reschedule all on their own.
Some of the best features for Acuity are you can get a link that customers can use to access the scheduling page or you can embed Acuity directly on your web page. You can have multiple scheduled items or packages available on your web page for customers to choose from. You can change the look and feel of the scheduling page to look like a custom company page. You can create an intake form that customers can fill out when scheduling an appointment.
You can get a 14 day free trial for all of the paid plans. Acuity has four plans.
Emerging Entrepreneur for $10 a month
Growing Business for $19 a month
Powerhouse Player for $34 a month
As plans grow you get more features like text messaging reminders for clients, additional staff (teams calendars), and integration with things like GoToMeeting and Aweber.
Zapier is an online tool that uses apps to connect and create automated actions between other apps and online services. It is very easy to use and does not requiring any coding. Zapier supports many personal and business apps.
There are 500+ Apps that you can sort by recent, alphabetical, premium, upcoming, and more. Everything you hover over gives you a description of exactly what it does which is really great.
Zapier focuses mostly on business and productivity apps. Examples of regular apps would be Gmail, Twitter, Facebook, Dropbox, Trello, Office 365, and LinkedIn. Examples of premium apps would be PayPal, Salesforce, QuickBooks, Aweber, and Contactually.
There are three regular plan types- Free, For Work starting at $20 a month (you can also get a free 14 day trial with this plan), and For Teams starting at $100 a month.
With the Free plan you can only have five Zaps active at once. Zaps run every 15 minutes. You can make a two-step zap. The free account does not come with Premium Apps or Autoreplay tasks.
The For Work plan include Premium Apps and Autoreplay tasks. You can have 20 Zaps active at once. Zaps run every 15 minutes. You can make a three-step zap.
The For Teams plan additionally includes sharing Zaps with your teammates, separating personal and team Zaps, and controlling who can edit your Zaps.
When you have needs that go beyond those limits there are other plans. Business Plus and Infrastructure + 1, 2, 3, and 4. The Business Plus starts at $125 a month for 125 zaps that run every 5 minutes. The plans just keep increasing in zaps and price for the Infrastructure plans.
Autoreplay that I mentioned is a fail-safe measure that's automatically triggered if a task is supposed to run but doesn't. Failures could happen for a reason like a third-party API is temporarily unavailable. Autoreplay automatically retries the task.
Vimeo is a video-sharing website like You Tube but geared towards business. Users can upload, share, and watch videos. There are four plans:
Basic- Free, gives you a 500mb weekly upload limit (25gb a year)
Plus- $59.95 per year, gives you a 5gb weekly upload limit (250gb a year)
Pro- $199 per year, gives you a 20gb weekly upload limit (1tb a year)
Business- $599 per year, has no weekly upload limit (5tb total)
The two more expensive versions also have Team collaboration, Customizable portfolio sites, and VOD (Vimeo On Demand) where you can sell videos online and worldwide.
One of the things I like best about it is the ability to take care of clients and new customers by using videos two ways. VOD is great for getting your videos out there for anyone in the world to see. They can rent them or buy them based on the way you set it up and you can even specify the length of time like week, month, year. You can set your price per video or per groups of videos. Doing this is a good way to gain new customers. Additionally with VOD you can create VOD pages for different video products. There you can have a trailer, a poster, and a thumbnail that shows before the video plays.
The other method Is giving a special Vimeo link and password to existing customers. This works great for when you are selling and existing customer a package that may come with some video training and personal coaching. They pay for your package with whatever your normal process is for that and then you can give them a Vimeo link and password to a video or a portfolio. Portfolios are an excellent way to have sets of videos ready for different customers. You can create multiple portfolios and have them ready to go per client. You could be running a promotion that comes with a free video.
Canva is another great tool that I use to create images with other elements added like text, borders, and more.
It is great for making sharp looking images for marketing materials and social media posts. There are two versions:
Canva Standard where it is free to upload and design images. There are some premium elements you can use for a fee.
Canva for Work is a subscription service with excellent features for content creators or designers. Your team can create a brand kit with consistent colors and fonts, customizable templates, shareable photo folders, resizable designs, and more. Canva For Work subscription prices vary depending on how many team members you have and whether you want to be billed monthly or annually. If you choose a monthly billing plan the price is $12.95 a month per user. If you choose an annual plan the price is $9.95 a month per user.
Finally Aweber. AWeber is an email autoresponder that fits right into your email marketing strategy. Some of the features available are automated emails, broadcast emails, blog broadcast emails, newsletters, signup forms, and list management. Aweber is a tool that boasts "access to every feature from day one" no matter which plan you choose. Plans are based on the number of subscribers. They also offer a 30 day free trial.
0-500 subscribers for $19 a month
501-2500 subscribers for $29 a month
2501-5000 subscribers for $49 a month
5001-10000 subscribers for $69 a month
10001-25000 subscribers for $149 a month
25001 or more subscribers and you have to call them
I hope that talking about all these productivity tools has got you thinking about your business. You may have learned about something you can use to streamline or automate your business. Take action and improve today! if you need help sorting all this out or want assistance implementing one of the things you learned about today you can contact me for help or more information. I can offer services and training to assist you with your needs. Email me at email@example.com and let me know how I can help you!
I hope that you have enjoyed this podcast and I hope you enjoy this series. It will be published every Friday at noon.
Thank you for listening!
This episode is about Office Productivity Applications.
Different types and sizes of businesses require a whole variety of things to keep themselves operational but one thing they all have in common is the core components every business requires to succeed.
One of those is of course CRM (customer relationship management) which I talked about in episode 8, Smart Tools For Small Businesses. Listen to episode 8 for a breakdown on some great CRM options and the details of each.
But there are other essential office productivity applications you need and use every day to manage things like your email, contacts, calendar, documents, and more. Many large enterprise companies have several suites of applications along with servers and data centers to manage it all.
For smaller businesses there are solutions to provide basically everything you need like Microsoft's Office 365, Google Apps, Apple's iWork, and Open Office. Today I am going to talk about the two biggest and most popular office productivity application, Microsoft's Office 365 and Google Apps. I have had to opportunity to work on and help businesses with both of these solutions. I will share information on each of these and give you a comparison of the offerings each one provides.
Both solutions provide a toolbox full of features to assist your business with email, documents, presentations, video conferencing, cloud storage, and more. An advantage to using either of them is the ability to work in the cloud with team members in real time collaboration like working on the same document, chat, and video conferencing.
First let me breakdown Microsoft's Office 356 offerings.
They have several business plans at various prices. The first three are geared towards startups and very small businesses. There are less features but a more affordable price that can be purchased on a monthly payment plan.
Business Essentials - $6 per user per month
Business - $10 per user per month
Business Premium - $15 per user per month
These three Business plans limit the maximum number of users to 300. If you have more users than that it will require an enterprise plan.
There are four enterprise plans. These require an annual commitment and are much more robust.
Enterprise E1 - $8 per user per month
Enterprise Pro Plus - $12 per user per month
Enterprise E3 - $20 per user per month
Enterprise E5 - $35 per user per month
With all seven plans you get the Office Online apps Word, Excel, PowerPoint, and OneNote.
Other things available based on the plan you choose are Outlook, Publisher, Access, Skype for Business, Yammer, OneDrive, Team Sites, Delve, Sway, Planner, a Security and Compliance Center, voicemail integration, and a corporate video portal. So as you can see Office 365 is feature rich. Two of my favorite things to use are OneNote and Team Sites. I have a list for everything in OneNote and Team Sites is great for collaboration with the team, You can have everything you need all in one location.
A few important things to take note of here. One is the added benefit from Microsoft that you get desktop versions of the Microsoft Office product suite (Outlook, Word, Excel, PowerPoint, and more) with all plans except Business Essentials and Enterprise E1. Those two plans only provide the online version of the Microsoft Office product suite.
The plans that do have the desktop version allow each user to download the Microsoft Office product suite on up to five machines.
Another is that there are two Office 365 plans that do not give you an email account or calendar functionality. If an email account and calendar functionality is a service you need to have provided with your plan then do not choose the Office 365 Business plan or Enterprise Pro Plus plan.
Lastly don't forget to consider the fact that Microsoft just bought the largest business network in the world, LinkedIn. Microsoft is planning to integrate LinkedIn’s data into Office 365 products like Outlook, Word, Excel, PowerPoint, and Skype for Business. This kind of integration will give you the ability to know more about a business professional’s background, experience, and interests before you sit down to meet with them. The new LinkedIn Learning will also be integrated into Office giving you the advantage of suggested courses available based on what you are working on.
For more information on LinkedIn listen to episode 9, LinkedIn Benefits For Your Business.
Now with the Google Apps offerings there are only two plans to choose from. Both plans can be purchased monthly or annually.
Google Apps for Work: $5 per user per month (you get a $10 discount if you pay annually)
Google Apps Unlimited: $10 per user per month
With Google Apps for Work you get Gmail, Hangouts, Calendar, Drive, Docs, Sheets, Slides, Sites, and Admin controls. Drive gives you 30 GB of online storage for file syncing and sharing.
With the Google Apps Unlimited plan you get additional storage and some other added features:
Unlimited file storage with 5 or more users (only 1 TB if your company has less than 5 users)
Google Drive has advanced admin controls and gives you audit and reporting insights
You also get Google Vault for archiving, advanced search, and email archives
One important thing to note is many users are concerned about the interaction of Google Docs, Sheets, and Slides with their Microsoft equivalent. The good news is that you can open Microsoft Office documents using Google Docs, Sheets, and Slides, as well as save files created with Google Apps to the Microsoft Office file formats.
It is not perfect though, when you edit and save Microsoft Office files into Google Apps the formatting you may have done in Microsoft Office does not always come through to Google Apps.
Some similarities between the two solutions are both solutions provide email, cloud storage, video conferencing, and mobile apps. Both allow you to create different document types, and give you the ability to collaborate with your team real time with chat, video, and allowing online editing of documents by multiple team members at the same time.
When it comes to storage both Office 365 and Google Apps plans give you the option to buy more storage on a per user basis. When it comes to mobile apps both solutions allow you to save the files your working on to your mobile device so you can even work offline.
Working offline from a desktop computer gets a bit more tricky for Google Apps. Since Google Apps is designed to run in a browser when you are on a desktop computer there are two things you will need to do in order to get it to work offline. First use Google's Chrome browser, second turn on file syncing. Your changes will then be synced to your Google account when you go back online.
When it comes to mail Outlook has functionality to sort and group mail but Gmail does not.
When comparing the quality of Google Docs, Sheets, and Slides to Office 365's Word, Excel, and PowerPoint I have to say that Microsoft comes out ahead. They have the advantage of the robust desktop version of these apps that allows for seamless BI (business integration), Microsoft Smart Art, advanced formulas in Excel, and advanced animations in PowerPoint.
Both Google Apps and Office 365 provide video conferencing functionality: Google Hangouts and Microsoft Skype for Business. A big difference here is that the maximum number of people that can participate on a call. For Google Hangouts the limit is 25 and with Skype for Business the limit is 250. Skype for Business also has many more features.
The Office 365 entry level plans have better cloud storage limits than those provided by the Google Apps for Work entry level plan. You get 1TB on the Office 365 side vs 30 GB on the Google Apps side. However the Google Apps Unlimited plan is a better value at $10's a user per month than many of the Office 365 plans as long as you have five or more users. I mean how can you argue with unlimited cloud storage!
Cloud storage of files and documents is always one of the biggest topics of discussion when choosing any solution. I want to dive a little deeper on the three most popular which includes two I have talked about already. They are OneDrive, Google Drive, and Dropbox. All three give you cloud storage for free as an individual users but I will stick to business while comparing them today.
Office 365 users get 1TB of cloud storage. OneDrive is integrated with Microsoft Office and allows you to store any file type. You can access OneDrive through a web app, desktop app, and mobile app. OneDrive is built into the Windows OS and is also available on Mac, Android, iOS, and Windows Phone. You can share files and folders with an email invitation or link.
Google Apps has the two plans I have talked about so you get either 30GB or unlimited (with 5 or more users) based on the plan you choose. You can access Google Drive through a browser, a desktop app that creates a link to a Google Drive folder, and a mobile app. Google Drive allows collaborative editing of Docs, Sheets, and Slides. Google Drive has apps available for Windows, Mac, Android, and iOS. You can share files and folders with an email invitation or link.
Dropbox has two offerings:
Dropbox Pro users get 1TB for $10 a month and Dropbox Business plan users get unlimited storage for $15 a month per user. You can store any file type. Dropbox can be accessed through any web browser, a desktop app, or the Dropbox mobile app. Dropbox has apps available for Windows, Mac, Android, iOS, and Linux. You can share files and folders through email invite or link. Dropbox users can also collaborate on Microsoft Office Online files in real time.
I actually use all three! Having more cloud storage and being able to access my files from anywhere is important to me. I use Google Drive for personal stuff, OneDrive as my work horse, and Dropbox to share podcasting and marketing information. Think about your business and decide what works best for you.
Well I hope all this information has helped you! If your business is new and you are trying to decide what works best for you or if you are just in transition between products and need help sorting all this out you can contact me for help or more information on what I talked about today. I can offer services and training to assist you with your needs. Email me at firstname.lastname@example.org and let me know how I can help you!
Today I am going to talk about two of the most well-known social networks that you should be using to benefit your business today. Facebook and Twitter.
So right off the bat I know you may be thinking people don't really use social media for business right? I know there is a lot of skepticism when it comes to Facebook and Twitter being business tools. But times have changed. Think about advertising in your business. It used to be to reach hundreds of thousands of people you had to pay for a TV commercial, or a spot on the radio. Things like that cost a lot of money and if you’re a small business that might just not be in your budget. Social media gives you the opportunity to reach people with a new message, pictures or videos about you, your products, or your business.
Today social media has become part of mainstream business and businesses are leveraging it to reach hundreds of thousands of people each day for free!
Let's start with Facebook
Facebook is probably the most well-known and popular social media network there is today. I have been on it for a long time and I would imagine you are using it also. I know I have personally struggled with if I should use it for business or not. I have friends on there from high school, from when I was in the Navy and in the Marines, from past employers, and more. I tend to post funny things and pictures of the kids or places I visit. How in the world does that work for business right?
Well many businesses are finding great success using social media by having a large audience following them, letting that audience get to know them, and engaging with that audience directly. On Facebook you already have a following with all the people you know and if you're a member of any groups that means you know and can reach thousands of other people.
Now there is joining groups which is a basic way to connect with people who are interested in the same things as you and then there is creating a group which takes things to a whole new level. I used to join groups just to do things like share pictures with my military buddies of places that we had been. These days I find myself more and more joining Facebook groups to connect, learn, and share knowledge with my peers. At the end of 2015 I started podcasting with my boss and co-host Jenny. Now I am a member of several Facebook Podcasting groups, a couple marketing groups, and a mastermind group. Being in these groups gives you a chance to learn from the experience of others, contribute valuable information, and occasionally do some self-promotion where you tell them about your products or services.
So maybe now you'rethinking Facebook is not such a bad idea and you may be wondering what to do to get started.
First you can create a company page simply by logging into your Facebook and clicking on the down arrow located in the top right corner next to the pad lock. From there you can click create a page. You will choose the category your company falls into like product, company, or public figure. Then you follow the steps, fill out a few things, upload a photo and your company page is live. Once your page is created the first thing you will notice is a call to action feature where it will allow you to add a button requesting your followers do something like sign up, shop now, or watch video.
Across the top of your page will be tabs that only you can see to manage your page. Messages,Notifications, Insights, Publishing Tools, and Settings. These will allow you to control all the aspects of your page and see how you are doing and what followers like most that you post on your company page.
Now back to groups.We talked earlier about joining groups and how that is a benefit for you. Well creating a group for your business is an excellent way to create a community and interact with group members. There are around a billion active users daily on Facebook. Most of your group members are likely going to log in on a daily basis. This gives you a unique opportunity to engage and interact with them on a personal level every day.
You have to choose the type of group you want: Public, Closed, or Secret
If you want to allow anyone to find you for maximum exposure you can create a public group where anyone can see the group, its members, and their posts.
You can create a closed group where anyone can find the group and see who's in it but only members can see posts.
Secret allows only members to find the group and see posts. A great example for this type of group would be for a mastermind group. If you have clients who have signed up with you for your personal training and expertise a secret mastermind group gives a private place to share information that is hidden from the public.
With groups you can share files with group members and tag members directly in discussions. You can create events, polls, or sell something. Groups can help you discover new customers, get direct feedback on what your customers need, and create a deeper and longer lasting relationship with your customers. You want to foster a community of people that know, love, and trust you and your company.
Facebook Advertising is another excellent way to reach your customers. One of the best things is how easy Facebook makes it to create targeted ads allowing you to choose from location, age, gender, interest, and many more. A favorite feature I like is the Lookalike Audiences. You can create an ad based off of an existing group of customers from say your page or your group and have the ad target more people just like your existing customers.
They even have an Ads Manager where you have a dashboard that displays your ads, how much you’ve spent, how many people saw your ad, and how many people engaged with your ad.
There is also a more powerful Business Manager where you can manage ad accounts, pages, apps, and the people who work on them. This is really great if you have a team of people working different initiatives. It gives you the ability to assign permissions like role-based access to the ad accounts. You can see who is working on the ads, pages, and apps your business manages.
Here are some tips for posting to get more attention and more shares on your posts:
Use more images or videos in your company page or group posts. Statistics have proven more people will engage with you if have a great image or an interesting video.
Post in the afternoon between 1 and 5 to get more likes and shares.
Do your best to be quick to respond to comments from your customers on your posts. For example if you post about a big sale or opportunity be prepared to respond to comments or questions about it. You could also provide a link in you post to a web page or FAQ that will answer their questions or give them additional details.
I just want to mention videos one more time. Facebook is putting video communication in the forefront when it comes to interaction and posting. It’s all about that movement in the news feed that catches your customers eye and makes them click on videos more often. Facebook Live is currently the hottest thing when it comes to videos on Facebook. You could use this to personally connect with your customers by introducing a product, showing what is going on at an event, or talking about a big sale or release that is coming soon. You get a real-time chat from the viewers and you can respond live.
If you have been thinking about Periscope, Snapchat, Instagram, or one of the other apps that does live video well they are all are good for business if you want to find your customers in different places where they hang out. The benefit of using Facebook Live is you can broadcast to your existing customers on Facebook without having to start all over build an audience from scratch.
You can now have a Facebook profile video instead of a profile picture.
Also Facebook has started a whole new community revolving around Facebook 360 videos. You may or may not have a use for this in your business but it shows you where things are going. Facebook 360 allows you to use your VR gear for an all new experience.
If you're interested in this check out https://facebook360.fb.com/or join the Facebook group Facebook 360 Community.
Now let's move on to Twitter.
What exactly is Twitter?
Well Twitter has been around since 2006 and it is basically a microblogging service that provides real-time conversations where you can go from one to many instantly.Twitter users exchange bite-size messages of up to 140 characters long called'tweets'. These tweets are public by default and visible to anyone following the tweeter.
Tweets can contain text, photos, videos, links, and more. Each tweet can also have replies called 'retweets' from other people creating real-time conversations. Tweet regularly and provide valuable information to gain followers for your business.
Since I like podcasting and listening to podcasts something I think is really cool is that Twitter originally started off as a podcast hosting company called Odeo. It was a startup trying to get off the ground until Apple started hosting podcasts with iTunes. At that point they redirected efforts into other ideas including the Twitter microblogging service we know today. So thanks to Apple we have Twitter!
You may be wondering how tweets, retweets, and following people are going to help you take your business to the next level? Well Twitter has over 310 million active users a month which to you means lots of potential customers. You can use Twitter to reach new potential customers by tweeting valuable tips or offers and directing followers to your company website.
Twitter has powerful analytics tools that help you understand how you can grow your business. The analytics page allow you to view your monthly progress. On the home tab you can see number of tweets, profile visits, new followers, mentions, and impressions. You can see you top tweet, top follower, and top mention.
On the Tweets tab you can see the interactions for every one of your tweets, how many times they were clicked, liked, or retweeted.
The Audiences tab(or Audience Insights) tells you about the people who follow you on Twitter.Also you can get statistics based on all Twitter users like interests, income,location, and more. Additionally you can set filters like small businesses or business decision-makers.
The events tab gives you insight on what type of people are online and tweeting during what type of event. This can let you know when you might want to strategically tweet about a special promotion for example.
The And more tab has Twitter Cards, App Manager, and Conversion Tracking. You can add Twitter Cards to your site that allow you to attach rich media experiences to tweets about your content like photos, videos, apps, and more.
All of this information helps you learn more about your followers so you can understand what your customers are interested in. This allows you to optimize your content, expand your reach, and gain new leads.
Twitter Ads is another thing Twitter offers to help you promote your business. You can create a targeted ad campaign based on clicks, followers, engagement, or app. There is a campaign dashboard that lets you know your engagement rate and cost per result.
They also have Quick Promote where you can pick a specific tweet and click on promote tweet. This is handy while you are on the go or at an event and need to promote something fast.
There are additionally a wide variety of tools to enhance your Twitter experience. These tools come from third parties and some have a cost attached. They do things like scheduling tweets, more analytics, bulk follow/unfollow features, and more. Some of my favorites are:
TweetDeck - http://tweetdeck.com
It shows you everything all on the same screen
Tweepi - http://tweepi.com
It helps you get more followers and can help you cleanup and unfollow as well
TweetReach - http://tweetreach.com
It is a deeper dive on your Twitter analytics
So if you're not using Facebook and Twitter to move your company forward it is time to get started!
I hope that you have enjoyed this podcast and I hope you enjoy this series. It will be published every Friday at noon.
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